• Welcome
• Services
• Image & Etiquette 
• Admin & Management 
• Event Producer & Fundraisers 
• Marketing & Communications 
• Services List 
• Working Together
• Multi-Faceted 
• Marketing Resource 
• The Investment 
• About the President
• Services Network
• Graphics/Printing 
• Websites 
• Photography 
• Lamar Billboards 
• In the Press
• Berkshire Eagle 
• Businesses Strut Stuff 
• Clients
• Community Ties
• Celebrity Bus Roadeo

Marketing

marketing (mar•ket•ing) the process or technique of promoting ; selling, and distributing a product or service.

Marketing materials create an identity. The design may be memorable, what you are trying to promote – yourself, you're your business, your product or all of it?

The marketing materials you use are a reflection of you and the product and can actually lead to business success - or failure by simply fading into the background.

With my team of experts, I can offer unique, attractive and memorable marketing piece, specifically designed to promote you and your business in your target markets. 

Web/Internet Marketing

With my network of professionals such ads Berkshire Digital Arts, I can assist with:

• professional web site design
• blogs/social networking promoting you as a local resource for information
• Email marketing blasts and campaigns

I stay active and engaged every step of the way as part of your marketing team — from the development of marketing materials to researching new avenues to reach consumers and make your development rise above the competition.

A successful marketing campaign always begins with a good understanding of your target audience and market The objective is to send a message to your target audience and trigger a reaction - many of today's internet technologies allow you to track such reactions so that you can more efficiently plan your next move.

Are your marketing dollars producing the value necessary to meet your goals? Are you aware of the ever changing prospect needs? Are you changing to meet them? Do you know why potential buyers contact you or not? Have you established benchmarks within your area? How does your development measure up? Research is required to understand prospects and market trends, to better spend marketing dollars.

Through my integrated marketing services, I will:

• Identify key print and Web advertising strategies
• Create all print communications and collateral materials
• Assist in the design and implementation of a web site and online contact database
• Orchestrate email and direct mail marketing campaigns

I am able to tailor a marketing campaign to fit your budget and your goals, from assisting with campaign platforms to full representation.

I can provide you with the benefits and services of a Marketing Director for your company at a fraction of the cost you would have to pay someone to be on site full time. I can assist you with the creation of your comprehensive marketing plan and/or your individual marketing and public relations campaigns. I can assist you with the creation of all collateral marketing materials for your business, including fliers, brochures, signs, business cards, menus, newsletters, direct mail pieces, as well as press releases, print and radio advertisements. I can assist you with your graphic design needs, such as logo creation, etc., and I will work directly with advertisers to negotiate the best possible pricing on your behalf.